Prepared for Phil Pustejovsky

The Paid Acquisition System Freedom Mentor Has Never Built

5 ad scripts. A full VSL. 13 email sequences. Campaign architecture with targeting and budgets. Built from 150+ hours of research into your business, your competitors, and your funnel.

5 Ad Scripts
1 Full VSL
13 Emails Written
4 Bottlenecks Found
7 Competitors Analyzed

Why We Built This For You

Freedom Mentor has one of the most differentiated offers in real estate education. The 50/50 profit-sharing model is genuinely unique. You have 300K YouTube subscribers, a 15-year podcast, and two bestselling books. But you have zero Meta ads. No Facebook pixel. No VSL on your main sales page. No automated email nurture system. Your competitors (Fortune Builders, Pace Morby, Wholesaling Inc) are spending millions on the platforms you have not touched. We built this entire system to show you what is possible when your story meets paid acquisition.

Want To Walk Through This Together?

We built this to show you what is possible. Let us show you how we would implement it.

Let's Talk

Zero Meta Ads Infrastructure

Bottleneck Analysis: No Facebook or Instagram Paid Acquisition

Analysis +

What We Found

Freedom Mentor runs Google Ads (confirmed by ClickCease click fraud protection on your site). But there is zero Facebook or Instagram paid acquisition.

No Facebook pixel on freedommentor.com. No active ads in the Meta Ad Library under Freedom Mentor, Phil Pustejovsky, or FreedomMentors pages. No Hyros, TripleWhale, or CAPI integration for attribution.

You are running a $3K-$10K mentorship program and leaving the largest social advertising platform completely untapped.

What This Costs You

Your competitors are on Meta. Fortune Builders spends millions there. Pace Morby built his empire on social-first paid traffic. Every month you are not on Meta, those competitors are capturing your ideal students.

Real estate investing education audiences on Facebook and Instagram are massive. People searching for "how to start real estate investing" and "real estate mentorship" are spending hours daily on these platforms. You are invisible to them.

With Google Ads alone, you are limited to intent-based traffic (people actively searching). Meta gives you interruption-based traffic. People who did not know they needed a mentor until your ad stopped their scroll. That is how you scale past what search volume allows.

At your price point ($3K-$10K), even a modest 0.5% conversion rate on a $5K/month Meta budget could generate 2-3 new Apprentice students per month. That is $6K-$30K in upfront revenue plus recurring $197/month fees plus 50% profit shares on their deals.

The Fix

A complete Meta advertising system. Campaign structure, targeting strategy, budget framework, 5 ad scripts, and 2 static ad concepts. All built specifically for Freedom Mentor's offer and Phil's origin story. Everything below is ready to deploy.

Meta Ad Campaign Blueprint

Ads +

Campaign Architecture

Campaign 1: Cold Traffic (Top of Funnel)

  • Objective: Lead Generation or Traffic
  • Budget: 50% of total ad spend
  • Audience: Broad interest targeting + lookalikes
  • Goal: Drive free book downloads and course enrollments
  • Landing page: freedommentor.com/free-books

Campaign 2: Warm Traffic (Middle of Funnel)

  • Objective: Conversions
  • Budget: 30% of total ad spend
  • Audience: Website visitors, video viewers (25%+, 50%+, 75%+), lead magnet downloaders
  • Goal: Drive Thursday Live registrations and Pre-Apprentice applications
  • Landing page: freedommentor.com/live or /opt/apprentice/

Campaign 3: Hot Traffic (Bottom of Funnel)

  • Objective: Conversions
  • Budget: 20% of total ad spend
  • Audience: Thursday Live attendees, Pre-Apprentice members, application starters who did not complete
  • Goal: Drive Apprentice Program applications
  • Landing page: freedommentor.com/opt/apprentice/

Targeting Strategy

Cold Audiences (Testing Phase):

Audience Set A: Interest-Based

  • Real estate investing + Robert Kiyosaki + Rich Dad Poor Dad
  • Wholesaling real estate + House flipping
  • Age 25-55, Male 70% / Female 30%
  • US only (primary markets: FL, TX, CA, GA, NC, OH, AZ)

Audience Set B: Behavior-Based

  • Small business owners + Entrepreneurship
  • Self-employed + 1099 income (financial behavior signals)
  • Interest in passive income + financial freedom
  • Age 28-50

Audience Set C: Lookalike

  • 1% lookalike of email list (upload HubSpot contacts)
  • 1% lookalike of video viewers (once pixel collects data)
  • 1% lookalike of purchasers (Pre-Apprentice and Apprentice buyers)

Warm Audiences (Retargeting):

  • Website visitors (last 30 days, then 60, then 180)
  • Video viewers: 25% of any ad video (last 30 days)
  • Video viewers: 50%+ of any ad video (last 60 days)
  • Lead magnet downloaders who have not applied
  • Thursday Live registrants who did not attend

Hot Audiences (Conversion):

  • Thursday Live attendees who have not applied
  • /opt/apprentice/ page visitors who did not apply
  • Pre-Apprentice members who have not upgraded
  • Email openers in last 14 days (custom audience upload)

Budget Framework

Test Phase (Month 1-2): $3,000/month

  • Cold: $1,500 (test 3 audiences x 3 ad creatives = 9 ad sets at $5/day each)
  • Warm: $900 (retargeting requires pixel data, starts thin and scales)
  • Hot: $600 (smallest audience, highest intent)

Scale Phase (Month 3+): $5,000-$10,000/month

  • Increase cold budget on winning audiences
  • Expand lookalike audiences to 2-3%
  • Add new creative variations monthly
  • Scale warm/hot proportionally as audiences grow

Key Metrics to Track

MetricTarget
Cost per lead (book download)$5-$15
Cost per Thursday Live registration$15-$30
Cost per Apprentice application$100-$300
Return on ad spend (ROAS)3:1 minimum at scale

Ad Script 1: "The Truck" (Origin Story Hook)

Ad Creative +

Format: Video, 60-90 seconds
Angle: Origin story. Homeless to millionaire mentor. Most powerful emotional hook available.
Target: Cold audience. Broad reach. Stop the scroll with a real story.

Hook (0-5 seconds)

"I used to sleep in my truck."

Story (5-30 seconds)

"After college I couldn't find a job. I was living out of my truck in Florida with no money, no plan, and no idea what to do next. Then someone showed me how real estate actually works. Not theory. Not a course. They walked me through my first deal and split the profit with me 50/50. That one deal changed everything. Within 3 years I went from sleeping in my truck to owning a waterfront mansion."

Body (30-50 seconds)

"Now I do the same thing for other people. I do not just teach you real estate. I mentor you through your actual deals. I put my own money, my own network, and my own reputation on the line. We split profits 50/50 until you hit $200,000. If you do not make money, I do not make money. That is how mentorship should work."

CTA (50-60 seconds)

"I wrote a free book that breaks down exactly how I invest in real estate. No pitch, just the actual playbook. Grab your free copy below."

Visual Direction

  • Open with Phil sitting in or standing next to a truck (if possible, the actual truck or similar)
  • Cut to B-roll of the waterfront mansion
  • Cut to screen recordings of actual student deal breakdowns
  • Close on Phil speaking directly to camera

Ad Script 2: "50/50" (Differentiation Hook)

Ad Creative +

Format: Video, 45-60 seconds
Angle: The profit-sharing model. Nobody else does this. Addresses the #1 objection: "These gurus just want my money."
Target: Cold + Warm audience. People burned by RE courses before.

Hook (0-5 seconds)

"Every real estate guru wants your money upfront. I want your money after you make it."

Story (5-25 seconds)

"Most mentorship programs charge you $10K, $20K, even $40K before you do a single deal. They get paid whether you succeed or not. I built Freedom Mentor differently. You pay a fraction of that to get started. Then we work together on your deals and split profits 50/50 until you hit $200,000. If you never do a deal, I never get paid. My incentive is to make sure you actually close."

Body (25-40 seconds)

"This is not a course. There is no video library you watch alone in your basement. I have a team of mentors I personally trained. You get weekly calls, one-on-one coaching, and a full vendor network. We walk you through finding deals, negotiating, and closing. You are never on your own."

CTA (40-50 seconds)

"Want to see if this is right for you? I put together a free book that explains exactly how I invest. Link is below."

Visual Direction

  • Split screen comparison: "Other programs" ($39,997 price tag) vs "Freedom Mentor" (50/50 split)
  • Show student testimonial clips if available
  • Close with Phil in his office, speaking directly to camera

Ad Script 3: "The Thursday Question" (Social Proof + Live Event)

Ad Creative +

Format: Video, 30-45 seconds
Angle: Thursday Live Q&A. Soft entry point. Low commitment. Builds trust before money changes hands.
Target: Warm audience. People who downloaded the book or visited the site.

Hook (0-3 seconds)

"Every Thursday I answer real estate questions live. No charge."

Body (3-25 seconds)

"I have been doing this for 15 years. 314 podcast episodes. 300,000 YouTube subscribers. And every single Thursday I get on Zoom and answer questions from anyone who shows up. Bring your deal. Bring your question. Bring your objection. I will give you a real answer, not a sales pitch. People come back every week because they get actual help."

CTA (25-35 seconds)

"This Thursday I am live. Register below. It is free. Show up, ask your question, and see for yourself."

Visual Direction

  • Clips from actual Thursday Live sessions (screen capture of Zoom)
  • Phil answering real questions, whiteboarding deal analysis
  • Text overlay with stats: "15 years. 314 episodes. 300K subscribers."

Ad Script 4: "The $200K Ceiling" (Aspiration + Scarcity)

Ad Creative +

Format: Video, 45-60 seconds
Angle: The profit-sharing cap. Program has a finish line. Positions it as a launchpad, not a trap.
Target: Cold audience. People worried about ongoing costs.

Hook (0-5 seconds)

"After you make $200,000, I stop taking my cut. Permanently."

Story (5-25 seconds)

"Most mentorship programs lock you into monthly fees forever. I built a system with a finish line. When you start with Freedom Mentor, we split profits 50/50. That is fair because I am doing the heavy lifting alongside you. But once your total profits hit $200,000, the split ends. Everything after that is 100% yours. I designed it this way because the goal is not to keep you paying. The goal is to launch you."

Body (25-40 seconds)

"I have students who hit that $200K mark in their first year. Some take two or three years. Either way, there is a clear end point. You are not locked into a subscription that drains you while you figure things out. You are in a partnership with someone who only wins when you win."

CTA (40-50 seconds)

"I wrote a book that walks through the entire process. How I find deals, how I structure them, and how the mentorship works. It is free. Grab it below."

Visual Direction

  • Visual of a "progress bar" filling up to $200K
  • Transition to "100% YOURS" text when bar fills
  • Student testimonial clips talking about hitting their milestones

Ad Script 5: "What Vanderbilt Didn't Teach Me" (Education vs. Reality)

Ad Creative +

Format: Video, 45-60 seconds
Angle: Engineering degree was useless for building wealth. Resonates with educated people stuck in W-2 jobs.
Target: Cold audience. College-educated professionals, 28-45, feeling stuck.

Hook (0-5 seconds)

"I have an engineering degree from Vanderbilt. It did not stop me from being homeless."

Story (5-30 seconds)

"Four years of college. A degree from one of the best schools in the country. And after graduation I could not find a job. I ended up living in my truck. No one tells you that a degree does not equal income. What changed everything was meeting someone who showed me how to do my first real estate deal. Not from a textbook. From the field. They walked me through the negotiation, the contracts, the closing. And we split the profit."

Body (30-45 seconds)

"That is what I do now. I take people who are stuck, whether they have a degree or not, and walk them through actual deals. Weekly calls. One-on-one mentoring. Real contracts, real negotiations, real closings. Not a video course you watch at 2x speed."

CTA (45-55 seconds)

"If you have been thinking about real estate but do not know where to start, I wrote a free book that explains exactly how I do it. Link below."

Visual Direction

  • Open with Vanderbilt campus photo or diploma
  • Hard cut to Phil's truck / humble beginning imagery
  • Cut to modern lifestyle: office, deals closing, student success moments

Static Ad Concepts (2 Designs with Full Copy)

Ad Creative +

Static Ad 1: "The Split"

Visual: Dark background. Left side: "$39,997 UPFRONT" (crossed out, red). Right side: "50/50 PROFIT SPLIT" (highlighted, green/gold). Below: Phil's headshot + "Freedom Mentor" logo.

Headline: "Stop Paying Gurus Who Don't Have Skin In The Game"

Primary Text: "Most real estate mentors charge you $10K-$40K before you do a single deal. At Freedom Mentor, we split profits 50/50 until you hit $200K. If you don't make money, I don't make money. Grab my free book to see how it works."

CTA Button: "Get Free Book"

Static Ad 2: "The Journey"

Visual: Side-by-side photo layout. Left: beat-up truck (representing humble beginning). Right: waterfront mansion. Arrow connecting them with text overlay: "Real Estate Mentorship Changed Everything."

Headline: "From Sleeping In My Truck To Waterfront Mansion"

Primary Text: "After Vanderbilt I was homeless. Then someone showed me how real estate actually works. Now I mentor others through their first deals. We split profits 50/50. I only make money when you do. Free book below."

CTA Button: "Download Free Book"

No Video Sales Letter on Apprentice Landing Page

Bottleneck Analysis: Text-Only Sales Page for a $10K Product

Analysis +

What We Found

Your main sales page for the Apprentice Program at freedommentor.com/opt/apprentice/ is entirely text-based. No video. No VSL. No emotional storytelling in video format.

For a product that costs $3,000 to $10,000 upfront plus $197/month, this is below every industry benchmark. Fortune Builders, Pace Morby, Wholesaling Inc, and virtually every competitor at this price point uses a video sales letter as the primary conversion mechanism.

What This Costs You

Text-based sales pages for high-ticket coaching products typically convert at 1-3%. A well-produced VSL on the same page lifts conversion 2-4x. At your traffic levels and price point, even a 1% conversion improvement represents tens of thousands in monthly revenue.

More importantly, your origin story is one of the most compelling in the space. Homeless, sleeping in a truck, Vanderbilt engineering degree, found a mentor, built wealth through real estate. That story told in video is 10x more powerful than reading it on a page.

People who are about to spend $3K-$10K want to see you. They want to hear your voice. They want to feel your conviction. Text cannot do that.

The Fix

A complete video sales letter script optimized for the Apprentice Program. Section-by-section with timing, transitions, and visual direction. Phil films this once and it works 24/7 as his top salesman.

Full VSL Script: Freedom Mentor Apprentice Program (12-15 min)

VSL +

Total Runtime: 12-15 minutes
Style: Direct to camera with B-roll cutaways. Conversational. Not scripted-sounding.

Section 1: Hook (0:00 - 0:45)

"If you are watching this, you have probably been thinking about real estate investing. Maybe you have watched YouTube videos. Maybe you have looked at courses. Maybe you have even been burned by one already.

I get it. There are a lot of people in this space who will charge you $20K, $30K, even $40K to hand you a login to a video library and wish you luck.

That is not what this is.

My name is Phil Pustejovsky. I have been investing in real estate for over 20 years. I have mentored thousands of students. And I built a program where I only make money when my students make money.

Let me explain what I mean by that."

Visual: Phil speaking to camera in his office. Clean, professional. Text overlay with name and "Founder, Freedom Mentor."

Section 2: Origin Story (0:45 - 3:00)

"I graduated from Vanderbilt University with an engineering degree. Four years of hard work, a degree from a top school, and I thought I had it figured out.

I did not.

After graduation I could not find a job. I was broke. I ended up living in my truck in Florida. Not metaphorically. I was actually sleeping in the cab of my truck.

One day I met someone who was investing in real estate. Not a big company. Not a hedge fund. A regular person who had learned how to find undervalued properties, negotiate deals, and make money without using their own capital.

He did not sell me a course. He walked me through my first deal. He showed me how to find motivated sellers, how to structure creative financing, and how to close without using my own money. We split the profit.

That one deal changed everything. Within a few years I went from homeless to owning a waterfront home in Florida. And I realized the most important thing was not the real estate. It was the mentorship. Having someone who had done it before, standing next to me, showing me exactly what to do.

That is why I built Freedom Mentor."

Visual: B-roll of early photos (if available), truck imagery, waterfront home. Return to Phil speaking directly to camera.

Section 3: The Problem With Traditional RE Education (3:00 - 5:00)

"Here is the problem with most real estate education.

You pay a big fee upfront. $10K. $20K. $40K. And then what? You get access to a video library. Maybe a Facebook group. Maybe a weekly group call with 200 other people where you might get to ask one question.

The person who sold you the program already got paid. They have zero incentive to make sure you actually close a deal. Their business model works whether you succeed or not.

How do I know? Because I have seen the results. The average real estate course buyer never does a single deal. They watch videos for a few weeks. They get stuck on their first negotiation. They have nobody to call. And they quit.

I did not want to build that.

I wanted to build something where my success is tied to your success. Where I do not make money unless you make money. Where quitting is not an option because I am standing right next to you."

Visual: Phil speaking to camera. Brief cutaway to generic "guru course" imagery. Return to Phil.

Section 4: How Freedom Mentor Works (5:00 - 8:00)

"Here is how Freedom Mentor works. And I want to be specific because I know you have probably seen a lot of vague promises.

Step one. You join as a Pre-Apprentice. The cost is $997. For that you get four weekly calls with me personally, our ePartner deal analysis software, lead generation websites with a built-in CRM, contract templates, our full SuperCourse which is over 900 pages and 80 hours of training, and access to our vendor network. You also get proof of funds letters so you can make offers on properties right away.

Step two. When you are ready to start doing deals, you upgrade to the full Apprentice Program. The upfront fee ranges from $3,000 to $10,000 depending on your situation, plus $197 per month. For that you get weekly coaching calls, one-on-one mentoring with a coach I personally trained, our full vendor network, all software tools, and most importantly, me and my team working alongside you on your deals.

Step three. Here is the part that makes this different. We split profits 50/50 on your deals until you hit $200,000 in total profits. After that, the split ends. Everything you make from that point forward is 100% yours.

Why do we do this? Because it aligns our incentives perfectly. I only make money when you make money. My team only gets paid when you close deals. We are not sitting back collecting monthly fees while you figure it out alone. We are in the trenches with you."

Visual: Clean text overlays showing each step. Price points visible. Visual of the $200K progress bar. Return to Phil for incentive alignment explanation.

Section 5: Social Proof (8:00 - 10:00)

"This system works. Here are real numbers.

[Insert 2-3 specific student success stories with names, deal types, and profit numbers. Pull from existing testimonials on the Freedom Mentor site, YouTube testimonials, or podcast episodes.]

These are not exceptions. These are the results of a system where your mentor has skin in the game."

Visual: Student testimonial video clips if available. Screenshots of deal closing documents. Before/after lifestyle footage.

Section 6: The Thursday Live (10:00 - 11:00)

"If you are not sure yet, here is what I suggest. Every Thursday I do a live Q&A on Zoom. Free. No pitch. You show up, ask your questions, and I answer them. Bring your deal. Bring your objection. Bring your skepticism. I have been doing this for 15 years and 314 podcast episodes. I am not going anywhere.

The link to register for Thursday Live is below this video."

Visual: Screen capture clips of actual Thursday Live sessions. Phil answering questions on Zoom.

Section 7: CTA (11:00 - 12:00)

"Here is where you are right now. You can keep watching YouTube videos and hoping something clicks. You can keep paying for courses that collect dust. Or you can work with someone who only gets paid when you succeed.

If you want to learn more, there are two things you can do right now. First, grab my free book below. It is called 'How to be a Real Estate Investor' and it walks through everything I just talked about.

Second, if you are ready to have a conversation about the Apprentice Program, click the button below to apply. My team will reach out and we will figure out together if this is the right fit.

I look forward to working with you."

Visual: Phil speaking directly to camera. CTA buttons visible on screen: "Get Free Book" and "Apply Now."

No Structured Email Nurture System

Bottleneck Analysis: Leads Going Cold After Capture

Analysis +

What We Found

Freedom Mentor uses HubSpot (Portal 44968729) for form handling. There are at least 4 lead capture points: two free books, a free video course, and Thursday Live registration. But there is no evidence of automated email sequences connecting these lead magnets to the Apprentice Program offer.

What This Costs You

You are generating leads with strong free content. 300K YouTube subscribers are visiting your site. People are downloading your books. People are signing up for Thursday Live. But if there is no automated follow-up sequence, the vast majority of those leads go cold.

Industry benchmarks for info product/coaching businesses show that 80% of sales happen between the 5th and 12th contact. If someone downloads your book and gets a single "thanks for downloading" email, they are gone.

A proper email nurture system turns cold leads into warm applicants on autopilot. You write it once. It runs forever. Every book downloader gets warmed up, educated, and moved toward an application. Every Thursday Live registrant gets reminded, prepared, and followed up with.

The Fix

Three fully written email sequences ready to load into HubSpot. 13 emails total covering book downloads, application nurture, and Thursday Live warmup.

Email Sequence 1: Book Download Welcome (5 Emails)

Email +

Trigger: Someone downloads "How to be a Real Estate Investor" or "Real Estate Investing Gone Bad"
Goal: Build trust, deliver value, move toward Thursday Live or Pre-Apprentice application
Cadence: Day 0, Day 2, Day 4, Day 7, Day 10

Email Sequence 2: Apprentice Application Nurture (5 Emails)

Email +

Trigger: Someone visits /opt/apprentice/ or /pre-apprentice-program-details/ but does not complete an application
Goal: Overcome objections, build urgency, get application completed
Cadence: Day 1, Day 3, Day 5, Day 8, Day 12

Email Sequence 3: Pre-Thursday-Live Warmup (3 Emails)

Email +

Trigger: Someone registers for Thursday Live
Goal: Maximize show rate, prep them to ask questions, seed the Apprentice Program
Cadence: Immediately, Day before event, 1 hour before event

Funnel Gap Between Free Content and $10K Offer

Bottleneck Analysis: Missing Middle-of-Funnel Conversion Event

Analysis +

What We Found

Freedom Mentor's funnel goes from free content (YouTube, podcast, books, Thursday Live) directly to a $997-$10,000 paid program. There is no middle-of-funnel conversion event. No structured webinar. No challenge funnel. No application call funnel with proper pre-call content.

Thursday Live is positioned as a free Q&A, not as a conversion mechanism. There is no pitch at the end. There is no structured presentation building toward an application. It is valuable content, but it is not designed to convert.

What This Costs You

The jump from "free YouTube viewer" to "$997 Pre-Apprentice buyer" is massive. Most people need a stepping stone. A structured event where they see the full vision, hear the proof, feel the urgency, and take action in a controlled environment.

Competitors use this aggressively. Fortune Builders runs live 3-day events. Pace Morby runs community challenges. BiggerPockets hosts structured webinars. Each of these creates a middle-of-funnel moment where prospects go from "interested" to "ready to buy."

Without this step, Freedom Mentor relies on prospects self-selecting from free content. That works for some people. But for the majority, the gap between free and $997+ is too wide to cross without a structured conversion event.

The Fix

Two options for a structured middle-of-funnel conversion event, with full implementation details for both.

Current Funnel

YouTube / Podcast Free Books / Course Thursday Live (Q&A) Apprentice ($997-$10K)

Recommended Funnel

YouTube / Podcast Free Books / Course Email Nurture Webinar OR Challenge Application Call Apprentice

Option A: Evergreen Webinar

Title: "How I Went From Sleeping In My Truck To Making Millions In Real Estate (And How You Can Do Your First Deal In 90 Days)"

Structure:

  1. Hook and Phil's origin story (5 min)
  2. The 3 myths about real estate investing that keep people stuck (10 min)
  3. The Freedom Mentor system explained: how the 50/50 model works, what the first 90 days look like (15 min)
  4. Student case studies with specific numbers (10 min)
  5. The offer: Pre-Apprentice at $997 with full upgrade path to Apprentice (5 min)
  6. Q&A / objection handling (10 min)
  7. Final CTA with urgency (5 min)

This webinar replaces or complements Thursday Live as the primary conversion event. Thursday Live stays as a free Q&A for brand building. The webinar is the structured pitch.

Option B: 5-Day Real Estate Deal Challenge

Title: "The 5-Day Real Estate Deal Challenge with Phil Pustejovsky"

  1. Day 1: Find 10 motivated seller leads (using Freedom Mentor's lead gen tools)
  2. Day 2: Analyze the top 3 deals (using ePartner software)
  3. Day 3: Make your first offer (using Freedom Mentor's contract templates)
  4. Day 4: Negotiate with the seller (Phil coaches live)
  5. Day 5: Map your path to closing (and Apprentice Program pitch)

This creates massive engagement over 5 days, gives prospects a taste of the mentorship experience, and naturally leads to an Apprentice application.

Implementation Priority

  1. Start with the Evergreen Webinar (faster to create, can automate immediately)
  2. Run it alongside Thursday Live (they serve different purposes)
  3. Build the 5-Day Challenge as a quarterly launch event once the webinar is generating consistent applications
  4. Use Meta Ads to drive traffic to both

Campaign Angles

3 Campaign Angles (Positioning Frameworks)

Strategy +

Angle 1: "Skin In The Game"

Core Message: Phil is the only mentor who splits profits 50/50. He does not get paid unless you succeed.

Hook: "Every guru wants your money upfront. I want mine after you make it."

Target Audience: People burned by expensive RE courses. Skeptics. Value-conscious investors.

Emotional Driver: Trust. Safety. Fairness.

Where to use: Cold ads, VSL hook, webinar pitch, email subject lines.

Angle 2: "The Launchpad, Not The Trap"

Core Message: The profit split ends at $200K. This program has a finish line.

Hook: "After you make $200,000, I stop taking my cut. Permanently."

Target Audience: People worried about ongoing costs and subscription traps.

Emotional Driver: Independence. Control. Freedom (ties to brand name).

Where to use: Retargeting ads, email sequence, webinar middle section.

Angle 3: "From Truck To Mansion"

Core Message: Phil's origin story proves the system works. If a homeless engineering grad can do it, so can you.

Hook: "I have a Vanderbilt degree. It did not stop me from being homeless."

Target Audience: College-educated professionals stuck in W-2 jobs. Career changers.

Emotional Driver: Hope. Relatability. "If he can, I can."

Where to use: Cold ads (broadest reach), VSL opening, webinar opening.

Ready To Build This System?

Everything above is ready to implement. We built it because we believe Freedom Mentor's story deserves to be heard by millions more people. Let us show you how we would roll this out.

Let's Talk